SuperBot Industrial’s platform gives industrial manufacturers a more engaging, more affordable way to demonstrate their machinery at trade shows, on sales calls, and across every buyer touchpoint — without moving a pound of steel.
SuperBot Industrial today announced the launch of its brand and new platform built to give industrial OEM manufacturers a better way to showcase their machines. One that does not start with a $250,000 freight bill.
For decades, the standard playbook for selling heavy industrial equipment has looked the same — ship the machine to the show, spend weeks on logistics, pay to rig it in and out of the booth, and hope it arrives intact. The result can be impressive, but physical machines are limited as product showcases, and this is a substantial marketing investment that ends the moment the expo closes.
SuperBot Industrial was built to change that.
A NEW WAY TO SHOW UP AT EVERY SHOW
The company’s platform lets manufacturers deploy a photo-real, fully interactive experience of their machine — on a trade show kiosk, a company website, a sales tablet, or a video call — built once and available everywhere, at any time, for any buyer.
Buyers can explore the machine from every angle, see inside its components through animated reveals, and configure options in real time. Sales reps can walk a prospect through a full product demonstration without a machine in the room. Marketing teams can put their best product experience on their website permanently — not just at the two shows a year they can afford to attend.
The technology behind it is what the company calls a Digital Marketing Twin, which is similar to operations focused digital twins – a photo-real interactive 3D visualization of the machine – but is built for the sales floor. The distinction matters: this is not CAD software repurposed for marketing. It is a buyer experience, built to facilitate sales.
THE BUSINESS CASE IS CLEAR
Shipping a large industrial machine to a single trade show typically costs an OEM between $150,000 and $250,000 or more — factoring in freight, customs, rigging, on-site personnel, insurance, and teardown. That expense repeats at every show, for every machine, every year.
SuperBot Industrial’s platform replaces that recurring cost with a single build. One investment. Unlimited shows. Unlimited sales calls. No logistics. No damage risk. No deadline pressure from a shipping container that didn’t clear customs in time.
Results from shows where the platform has already been deployed show 5× higher booth engagement . Buyers stop. They interact. They ask better questions.
ALREADY PROVEN WITH LEADING OEMS
SuperBot Industrial built the interactive product showcase experience for Husky Technologies’ HyPET NX6 preform system — deployed as a touchscreen application at ProPak Asia and carried forward to every subsequent show since. Husky has added a second machine showcase for the HyLECTRIC molding platform and an additional visualization of their global sales and services footprint over time. Sealed Air is among the company’s trusted client base, with additional OEM programs underway.
“Working with SuperBot Industrial has been seamless from day one — their team plugs right into ours like an extension of the crew, not just a vendor. Since our client integrated SuperBot’s product showcase application into their tradeshow booth, they’ve seen a real jump in booth traffic and dwell time; attendees are engaging with the demo longer and asking more qualified questions before they even reach a sales rep.”
— Phil Szczepaniak, 3DEEIT
FROM THE FOUNDERS
Chan — Quote
“It is wonderful to be able to use game technology to help save our clients significant amounts in shipping and logistics costs while providing a showcase for their products they can take anywhere, anytime.”
Chan — Background
Chan Park is a Creative executive with 20+ years developing games and building experiential entertainment across media. Proven track record standing up production studios and creative functions at Sony, Within (Meta), and Wave XR. Deep expertise in emerging technology (Game Dev, VR/AR, mixed reality, virtual concerts), brand partnerships with world-class artists and tech platforms (Apple, Meta, Google, Unity), and scaling creative teams while maintaining hands-on craft. Expert in translating complex technology into authentic, elevated brand experiences.
Adam — Quote
“It’s extremely gratifying to be able to leverage our experience and know-how with gaming technologies to bring meaningful value to clients in manufacturing and industrial machine sales, marketing and training.”
Adam — Background
Adam Siegel is a strategic product leader with 25+ years of experience owning end-to-end digital and technology-enabled consumer experiences across gaming, virtual worlds, live entertainment, identity platforms, commerce systems, and creator ecosystems. Through product leadership roles at Amazon, Electronic Arts, Autodesk and several startups, Adam has accrued deep expertise designing and developing large-scale services, managing cross-team collaboration, platform integrations, real-time systems, cloud services, and live operations. Passionate about building immersive, IP-driven consumer journeys on top of multiplayer gaming ecosystems, driving engagement at enterprise scale.
ABOUT SUPERBOT INDUSTRIAL
SuperBot Industrial builds interactive product showcases and training applications for industrial OEM manufacturers. The company works with makers of packaging equipment, pharmaceutical machinery, food processing systems, plastics equipment, CNC machinery, and industrial processing equipment to create photo-real, buyer-facing product experiences that deploy across trade shows, websites, tablets, and sales calls — from a single build.
SuperBot Industrial was founded by Chan Park and Adam Siegel , whose combined background and vision to expand the applications of gaming technologies beyond interactive entertainment led them to build the platform that today helps industrial OEM manufacturers cost effectively engage prospective buyers with digital showcases of their machines.
The company’s mission: make it easier and more affordable for the world’s best manufacturers to show what their machines can do — to anyone, anywhere, at any time.
WHAT THE PLATFORM DELIVERS
→ Photo-real interactive machine experiences — buyers explore and engage with equipment as if it were on the show floor in front of them.
→ Internal component reveals — animated views inside the machine that show engineering precision no static display or physical machine can communicate.
→ Real-time configuration — buyers select options and variants on-screen, shortening the path from interest to purchase on high-value equipment.
→ Omnichannel deployment — one build, live on trade show kiosks, company websites, sales tablets, and video calls simultaneously.
→ Custom applications — bespoke platform builds designed for specific machines, campaigns, and trade show environments.
Media Contact:
SuperBot Industrial
info@superbotstudios.com
superbotindustrial.com